The NBA FINALS towered over the rest like–well, like an NBA player over the masses. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  STRAIGHT OUTTA COMPTON (Legendary/Universal) had a smashing start, with preliminary numbers at Deadline giving it $22.8M on Friday (that includes $5M from Thursday night).  With a production budget under $30M and a moderate marketing campaign, Compton will be well on the road to profit by the end of the weekend, providing a finishing touch […]

Here are the weekend sports ratings for Saturday and Sunday October 6-7, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, October 7-8, […]

  LAST MAN STANDING returned worse for wear from its World Series break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  The CMA AWARDS won the night, but sank badly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

    UPDATE:  THE OSCARS had a very healthy adjustment to a 7.7 final rating, up 1.1 from the preliminary number.  Last year, the adjustment was only 0.4 for a final 6.8.  Total viewers ended up at 29.6M, up from last year’s 26.5M.  WHISKEY CAVALIER, which began around midnight in most of the country, was […]

Weekend #25 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND June 17-19, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Finding Dory Dis PG 93% 127.5 395 625 1,020 Central Intelligence WB PG13 n/a 36.5 110 115 225 Note: […]

>Another weak Sunday night on network television.  CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm.  ABC was down from last week, mostly because of a disappointing third-week performance from GCB (down to a 2.0 rating, though that was enough […]