DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

> The 10% drop for CARS 2 on Saturday is unusual, but by no means unheard of, for a big animated film (Toy Story 3 and Wall-E had similar drops, and they worked out OK).  Any additional slippage on Sunday beyond the 19% Disney is projecting, though, could be cause for concern.  The similar Saturday […]

The 13th weekend of 2013 looks like it will be even with the pace for the comparable weekend the past few years.  The top 12 films Friday-Sunday should total about $144 million. Opening at a very high 3,719 theaters Thursday, G.I. Joe: Retaliation from Paramount should average a solid $10,300 per theater for the weekend (for a […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.03 to 0.52, AMERICAN IDOL rose 0.08 to 0.73, and THE ROOKIE was steady at 0.35. CBS:  60 MINUTES was boosted by afternoon Masters coverage by 0.38 to 0.91.  Returning from a Grammys break, THE EQUALIZER dropped 0.12 to 0.53, NCIS: LA fell 0.08 to 0.44, […]

  NETWORK UPDATE:  NFL FOOTBALL on NBC adjusted to a lower-than-expected 10.2, a hair under last year’s opening game.  Not that it matters much except in terms of percentages, but THE QUEST improved by 0.2 in final numbers to a still-terrible 0.5. Below are the ratings in key demos for Thursday’s Top 25 cable telecasts, […]

  A NASCAR overrun may have been the highest-rated show of the night. ABC:  ONCE UPON A TIME rose 0.2 from last week to 2.2, but it’s still hovering half a point below its season average.  REVENGE edged up 0.1 to 1.8 (down 0.4 from season average), and RED WIDOW bid adieu by climbing 0.2 […]

  THE VOICE continued its seasonal dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]