BIG BROTHER took the last weeknight before the new broadcast season begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Everyone knows that the shine of a post-Olympics “preview” berth doesn’t last long–just ask 2012’s Go On and Animal Practice.  But it’s at least supposed to provide a new show with a strong sampling.  Ironically, last night’s WINTER OLYMPICS ratings were so disastrous (2.6 in preliminary numbers–see Mitch Metcalf’s Skedball post for details)  that ABOUT A […]

Based on Friday’s and Saturday’s grosses, weekend #26 of 2014 now looks like $171 million for the top 12 films Friday-Sunday, very close to yesterday’s estimate ($172 million) and 10% below the norm for this weekend and 6% below the same weekend last year as the lackluster summer 2014 rolls on.   Opening at 4,233 […]

  An easy win for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad Grandpa, and its $32.1M start, but more than enough to ensure profitability at its low cost point.  […]

Here are the full week sports ratings for Monday July 29 through Sunday August 4, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsroom from Aaron Sorkin plunged 62% with Adults 18-49 and 54% with Viewers 2+.  Don’t look for a build […]

      NETWORK FINALS:  MOM lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TLC’s illustrious DR PIMPLE POPPER led Thursday cable, up 0.11 to 0.71.  TNT’s NBA doubleheader was at 0.59/0.45.  On MTV, FLORIBAMA SHORE slipped 0.03 to 0.40, and EX ON THE […]