FOX benefited from America’s Got Talent being benched by the NHL on NBC, which carried Game 6 of the Stanley Cup Final (the Los Angeles Kings winning their first championship in the franchise’s 46-year history).  ABC also was helped to a lesser extent by displaced reality viewers looking for an alternative to hockey. FOX won […]

Weekend #25 of 2012 looks like another disappointment: a soft $150 million for the top 12 films, down 12% from last year’s comparable weekend and down 14% from the four-year average for the weekend.  Pixar’s Brave should open well, but the other two openers will struggle to find any audience and there certainly won’t be […]

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a box office total of $75M probable in the US, the movie will need overseas strength to hit profit, and luckily Brad […]

Weekend #26 of 2012 looks like another weak one: $157 million for the top 12 films, down 18% from last year’s comparable weekend and down 8% from the four-year average for the weekend.  Some of this decline can be attributed to the calendar.  July 4 fell on or close to the 26th weekend in previous […]

Here are the weekend sports ratings for Saturday and Sunday April 29-30, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, April 30-May […]

Game 3 of the World Series Friday night on FOX averaged a 3.1 adult 18-49 (3.08 more precisely) in the official national ratings, below the recent 2007-2013 average of a 3.5 adult 18-49 rating for Game 3 but above the previous lows for Game 3 in 2012 (2.8) and 2010 (2.9), also featuring the San Francisco Giants […]

  A great start for the weekend, if you overlook the fact that 2 of the 3 new arrivals flopped. OPENINGS:  THE AMAZING SPIDER-MAN (Sony) has successfully rebooted the franchise, no question about it.  (Unless it tanks overseas, which is hugely unlikely.)  But Spidey hasn’t come back quite at full strength:  even with a 6-day […]

  Only Republicans could be pleased with last night’s network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]