>With ABC and CBS in repeats in the first night after the February sweep concluded, American Idol rebounded a bit, while NBC had a very quiet opening for the new drama Awake.                 Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC    03.01.2012   […]

  HBO:  18-49 numbers for Sunday’s debuts were in line with the preliminary ratings yesterday, as TRUE DETECTIVE launched with 1.0, and the two episodes of GIRLS were at 0.6/0.5. SHOWTIME:  The Season 3 premiere of SHAMELESS was at 0.9, down from 1.1 for last year’s debut.  HOUSE OF LIES slipped 0.2 as well, but […]

  OPENINGS:  There wasn’t any good news for this week’s wide releases, and that began with the weekend’s leader, as THE FLASH (DC/Warners) failed to meet even the lowest expectations with a sluggish $55.1M start.  (The studio’s 4-day estimate, including the Monday Juneteenth holiday, was an optimistic $64M.)  The 3-day total was significantly lower than […]

  ABCFamily had a big night on Tuesday with the Season 4 premiere of PRETTY LITTLE LIARS, which had a 1.3 rating in 18-49s and 2.9M viewers, with even bigger numbers in the network’s target demos (4.1 in Females 12-34, 6.6 in Female Teens, 3.2 in Women 18-34 and 2.1 in Women 18-49).  The target […]

  NETWORK UPDATE:  MODERN FAMILY and IT’S THE GREAT PUMPKIN, CHARLIE BROWN gained 0.1 in final ratings, as did THE MYSTERIES OF LAURA and RED BAND SOCIETY. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMEICAN HORROR STORY: FREAK SHOW (FX) fell a heavy […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Not even a big college football game got viewers excited last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Note:  Due to local preemption for MONDAY NIGHT FOOTBALL, ABC’s numbers may be particularly adjusted in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]