>The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend, an indicator of better than average long-term playability.  Based on Monday-Tuesday’s numbers, Madea’s Big Happy Family fell short of this benchmark, while Water for Elephants and African Cats hit the mark. During its first Monday-Tuesday in release (April 25-26), Tyler […]

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-skewing World Series on FOX, they could get some extra viewers for GREY’S ANATOMY.  […]

> If you liked the ratings projections post for Fridays, you’ll love this post for SATURDAYS.   Six hours of repeats on the broadcast networks, a withering reality franchise in Cops, and one original scripted show.  ABC has the only game in town, the primetime college football game of the week.  Click “read more” to see the […]

NOTE: This post will be updated with the official national ratings for the 2015 All-Star Game, when available later today. The All-Star Game on FOX on July 14, 2015 is currently averaging a 2.8 adult 18-49 rating from 8:00-11:00 pm ET in the fast nationals and should go up to around a 3.0 adult 18-49 rating in […]

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as Designated Market Areas (DMAs).  Each county in the nation is assigned to a DMA […]

  CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game topped Saturday cable, but its 0.92 rating was significantly lower than the games have been earning during the week.  HBO, as usual, reports its boxing ratings in segments, ranging from 0.63 to 0.40.  Adult Swim’s late-night block continues to be strong, with KILL LA KILL down 0.02 to […]

  BROADCAST FINALS:  Due to the combination of holidays, football and specials, the English-language networks hadn’t aired their regular Sunday line-ups in several months, so we won’t be including weekly comparisons here. ABC:  After AMERICA’S FUNNIEST HOME VIDEOS at 0.43, the season premiere of AMERICAN IDOL was at 0.61, down 0.32 from the February 2022 […]

  OPENINGS:  After a painful post-Hobbit winter, Warners was in dire need of a hit, and Jackie Robinson became its great American hero, as 24 (Warners) had a very strong $9.1M opening day.  Word of mouth should be on the movie’s side–the challenge for the studio was to get people into the theaters in the […]