>Fast Five delivered for Universal with a $77 million opening and is on track for a final domestic tally of $169 million.  This strong opening will push the weekend up around 50% versus the same weekend last year.  The other openers, however, were ignominious flops. Fast Five should open with $77 million this weekend and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’s real and will help every movie in theatres during the holiday season, but it’s only as good as the number it’s mutiplying. So […]

> Watch It At Home: As Long and Uneven As a Real-Life Wedding. Few recent movies have arrived bearing such a bouquet of goodwill as the new comedy BRIDESMAIDS.  It marks the movie starring and screenwriting (with Annie Mumolo) debut of Kristen Wiig, generally considered one of the shining lights of this generation’s “Saturday Night […]

  (Almost) everything shot up at the boxoffice on New Year’s Day, but one zoomed more than the rest:  DJANGO UNCHAINED (Weinstein/Sony) challenged THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) for the daily lead–falling short by only $227K–and rose a mighty 79% from Monday to $9.2M, for a total to date of $77.8M.  That bodes well […]

> Bridesmaids exceeded the magic number for early weekday box office (Monday-Tuesday combined), indicating better than average long-term playability. Read on after the jump. During its first Monday-Tuesday in release (May 16-17), Bridesmaids grossed $6.4 million, or 24% of the film’s opening weekend tally.  When a film hits 20% or more of opening weekend during […]

  OPENINGS:  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) had an excellent Saturday for a blockbuster of its size, dropping 39% from Friday, where The Force Awakens had fallen 43%.  That cemented Last Jedi as the 2nd-highest opening in US history at $220M (down 11% from Force Awakens)–and that studio estimate may even be a tad […]

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incredibly difficult sport of high diving.  The average rating for the two-hour special was a bad 1.3 with adults 18-49, […]