ABC easily won last night with a 3.8 adult 18-49 rating by ditching its regular lineup in favor of the 46th annual CMA Awards.  However, the CMAs were well below last year’s telecast, which aired on a Wednesday.  Any schedule or time time period change runs the risk of further accelerating the natural decline in network […]

  Yep:  EMPIRE was up again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Last night ABC won prime time with a disappointing 1.7 adult 18-49 rating in the fast nationals for the Notre Dame-Boston College game in which the Fighting Irish extended their undefeated season.  The game will go up in the official nationals (realeased Tuesday morning) to about a 1.9 or 2.0.  The real prime time test […]

  Live sports will lead to adjustments across most of the networks in tomorrow’s final ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no shortage of high-profile failures alongside them, including Mortdecai, Jupiter Ascending, Focus and Blackhat.  Add to […]

  As this is a week when turkeys are revered, celebrated, and then eaten, let’s take a look at what wisdom the network’s Fall feathered non-fliers have to impart to us.  In other words, What did this Fall’s canceled series tell us that we didn’t already know? 666 PARK AVENUE (ABC):  There are two lessons […]

  Rebooting an aged horror franchise can be tough.  Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start.  Preliminary numbers at Deadline have opening day at $7.5M, much lower than the $10.7M for Saw 3D, the last […]

  If you’re a fall series that hasn’t heard any news of your fate by Thanksgiving, the omens aren’t good–at that point, production of the initial 13 episodes is all but done, and for reasons of cost and momentum, networks try to keep shows in continuous production if they’re going to extend throughout the season.  […]