Although the WINTER OLYMPICS towered over everything else, several of the other networks weren’t suffering. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> The weekend studio projections (Friday and Saturday actual numbers plus a studio-generated estimate for Sunday’s business) are very similar to the early look at the weekend from yesterday.  Hop will lead the way, with Arthur and Hanna battling out for second place (a race that could go down to the wire Monday morning with […]

Weekend #21 of 2015 is looking like $162 million for the top 12 films this weekend, well below the norm for this weekend. Opening at around 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Tomorrowland from Disney should average an okay $9,700 per theater for the three-day weekend (for a $37.0 million […]

> Friday’s preliminary boxoffice, according to the Hollywood Reporter, has the looks of another soft weekend for the major studios.  TOWER HEIST appears to be underperforming, and with a reported $9.5M Friday, may only reach $27M for the weekend.  Since Universal is mostly sitting out the holiday movie season, this would be a disappointing end […]

        NETWORK FINALS:  60 MINUTES gained 0.1 in final numbers, and the rerun MAN WITH A PLAN lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s LAST DANCE stayed tremendous at 2.03/1.85 (plus 0.34/0.28 from ESPN2), compared to last week’s 2.27/2.10 (plus 0.39/0.36).  […]

  OPENINGS:  Every time a Christian movie sells some tickets, the pundits treat it as though they’ve seen… well, a miracle.  But at this point there have been plenty of these “miracles,” and people should just accept that the films fill a sizable niche.  (And that because of their narrow-yet-intense audience, they’re nearly always underestimated […]

Preliminary broadcast ratings for Saturday.

Thursday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The first Thursday Night Football game on CBS averaged a preliminary 5.5 adult 18-49 rating, and that will go up to around a 6.4 rating in the official nationals.  In addition, the NFL Network portion of the […]