A fairly steady night for all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> UPDATE:  The Hollywood Reporter has refreshed its numbers, and a surprise appears to be coming from the most unlikely direction.  Cowboys and Aliens seems to be down a tad, to a $13-13.5M Friday and an underperforming weekend that may not reach $40M–but the shocker is that it could face competition for the weekend’s #1 […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now down -3% from last year and now +1% above the average for this point the past four years ($6.961 billion).  Over the same period, Hollywood films […]

  SHADES OF BLUE went quite a bit darker last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary numbers at Deadline, with $21M compared to $22.8M.  That may mean a $48M opening weekend, below Divergent‘s $54.6M–or even less if, like most […]

> THE SOCIAL NETWORK fell only 31% in its second weekend, so MONEYBALL, which is headed for a fall closer to 40% (after a lower opening), continues not to be in Network‘s league financially.  The timing of a movie like this is tricky, because if it’s out of theatres when the awards discussions start to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  No major surprises in the Saturday boxoffice numbers, according to preliminary figures at Deadline.  THE AMAZING SPIDER-MAN (Sony) is reporting a solid 18% Friday-to-Saturday bump, better than the 13% that Transformers had in its first Saturday.  That should get it to $140M by Sunday, the #26 6-day opening of all time. SAVAGES (Universal) is claiming […]