NETWORK UPDATE:  CBS wasn’t hurt as much by the football adjustments as it might have been:  THE BIG BANG THEORY lost 0.1 to 3.9, MOM dropped 0.2 to 2.6 (still up 0.6 from last week), 2 1/2 MEN lost 0.2 to 2.3 (still up 0.4), THE MCCARTHYS also fell 0.2 to 1.8 (still up […]

The 19th weekend of 2012 is looking like a solid $155 million for the Top 12 films, up 20% from both this weekend last year and the four-year average for the same weekend.  Marvel’s The Avengers will definitely smash the second weekend record — the only question is by how much.  Dark Shadows opened below […]

  A good night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Saturday May 22, 2021 P18-49 P2+ Rank […]

  Not a great night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  In terms of percentage, THE DARK KNIGHT RISES (Warners) should have about the same Weekend 3 drop that The Dark Knight did, but since it’s already below Dark Knight, the actual weekend number will be around 15% lower ($36M compared to $42M).  It’s now clear that Rises will–despite being a blockbuster hit to the […]

        NETWORK FINALS:  The DEMOCRATIC CANDIDATES DEBATE adjusted to 2.1 in final numbers, and the rerun THE WALL reduced by 0.1.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MSNBC portion of the DEMOCRATIC CANDIDATES DEBATE was at 1.03, up 0.18 from Wednesday, with Fox […]