Pixar’s Brave has a modest $13.5 million overseas to date, obviously with a big international potential as it rolls out around the world.  Pixar films generally have a healthy multiple over the domestic gross, which we are projecting to be $219 million based on the opening weekend.  An overseas target of $320 million seems reasonable […]

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

Another down week at the North American box office, although the declines are not severe as last week.  With the arrival of Spider-Man early this week and expected decent mid-week business for two solid openers this past weekend, next week at this time should show some plus signs again in the weekly comparisons. The Past […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  As befits the most traditional of the broadcast networks, CBS will launch almost all of its Fall 2012 premieres during Fall Premiere week, Sept. 24-30: Wed Sept 19 8PM:          SURVIVOR Mon Sept 24 8PM:          HOW I MET YOUR MOTHER 8:30PM:     PARTNERS 9PM:          2 BROKE GIRLS 9:30PM:     MIKE & MOLLY 10PM:        HAWAII 5-0 Tues […]

  A quiet night for everything that wasn’t football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Despite the horrific murders in Aurora, Colorado at the midnight showing of The Dark Knight Rises, business remained quite strong in the nation’s movie theaters throughout Friday.  The 29th weekend of 2012 is looking like $242 million for the Top 12 films Friday-Sunday, up close to 50% from the multi-year average for this weekend.  Of […]

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by the United States).    The half-hour ratings for the prime time portion of the telecast showed solid […]