DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  THE VOICE isn’t what it used to be. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    The midweek boxoffice path of THE DARK KNIGHT RISES has been oddly up and down.  Compared to the trajectory of The Dark Knight, it’s had a worse Monday, a better Tuesday, a worse Wednesday, and now a better Thursday, as Rises took in an additional $13.2M yesterday for a 7-day total of $225M.  Rises […]

  Christmas season has definitely arrived for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does […]

  MIKE & MOLLY had a subdued season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The summer reality shows keep grinding away. NBC:  The live hour of AMERICA’S GOT TALENT had the highest number of the night with 2.2 (no bump from its pre-Olympics Wednesday), but it was sandwiched between a pair of 1.3 hours of reruns, so the network was in 2d for the night. FOX:  SO YOU THINK […]

  OPENINGS:  THE POSSESSION (Lionsgate) is doing quite well for a low-budget horror quickie, with $17.7M for the 1st 3 days of the holiday weekend, and is on track to be the #2 Labor Day opening ever, behind only the 2007 remake of Halloween.  LAWLESS (Weinstein Company), though, at $9.7M, is behind last year’s The […]