OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (By comparison, Beyond the Lights climbed 14% on Satuday, yet is acknowledging a 40% Sunday drop.)  But even […]

Weekend #27 of 2012 looks pretty solid: $185 million for the top 12 films, up 27% from last year’s comparable weekend and up 22% from the four-year average for the weekend. Much of this increase can be attributed to the calendar and the unusual placement of July 4 on a Wednesday, having little effect on […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL was at 0.65.  FOX’s MLB game was at 0.36.  CW’s MASTERS OF ILLUSION was at 0.05.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE FOOTBALL owned Saturday cable, with ESPN’s games at 1.18/0.76/0.37 (finding time for US OPEN coverage at 0.27), Big Ten Network’s at 0.40/0.31/0.27, […]

NEW FEATURE. Welcome to the first Broadcast News & Late Night Series report, a weekly round-up of broadcast series that air outside primetime such as the 6:30 pm weeknight newscasts (that are enjoying quite a resurgence lately), the 7-9 am news and interview shows and the late night comedy series. Other weekly news and late […]

  STAR TREK: INTO DARKNESS:  Worth A Ticket – Another Satisfying Trip On the Enterprise J.J. Abrams and his Bad Robot cohorts, writers Roberto Orci and Alex Kurtzman, did a bang-up job rejuvenating the Star Trek franchise in 2009, and their first next journey where many, many have gone before, the new STAR TREK: INTO […]

        NETWORK FINALS:  The 9PM rerun of THE GOLDBERGS lost 0.1 in final numbers, and the BRAD PAISLEY special rerun, broken out from the NFL part of the hour, was at 0.8.  CBS’s NFL game adjusted to 8.9.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]