VIEW WITH CAUTION: The 8-11PM ABC numbers below contain viewing of THE OSCARS in the Eastern and Central time zones and mostly local or post-Oscars coverage in the Pacific Time Zone. More accurate program ratings for The Oscars will be available Tuesday morning in the official nationals for Sunday, when live viewing in the Pacific […]

  A slow start for 2018. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up in broad numbers for the launch of new series and return of old favorites, and as the season […]

WORLDWIDE STUDIO SCORECARD.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +8% above last year and still +5% above the average for this point the past four years ($5.560 billion).  Over the same period, Hollywood films have grossed almost $15.2 billion worldwide when we add overseas box office (that’s now […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS returned from a week off and gained 0.04 to 0.43.  It was followed by reruns at 0.40/0.25/0.15. CBS:  60 MINUTES had the late national NFL game as lead-in, and compared to the last time it had that advantage on December 12 it was up 0.05 to 1.43.  […]

No one found a Week 2 bounce. FOX:  The season’s second episode of TOUCH fared even worse than last week’s season premiere, dropping 0.2 to a 0.7 that makes Fringe seem high-rated in comparison.  Touch couldn’t blame its lead-in, as KITCHEN NIGHTMARES edged up to 1.1 at 8PM.  Viewers had better hope Kiefer Sutherland and […]

>Based on actual results for Friday, December 23-Sunday, December 25 and studio projections for Monday, December 26, the four-day holiday weekend continues to look dominated by Tom Cruise in Mission: Impossible — Ghost Protocol, soft openings for Girl with the Dragon Tattoo, Adventures of Tintin and We Bought a Zoo.  However, War Horse is showing […]

> Worth A Ticket; This franchise has been working out. Over the past few years, DreamWorks Animation has been emerging a bit from its place as the jokey, insubstantial sidekick to Pixar’s superhero studio.  How To Train Your Dragon was a thoroughly enjoyable surprise, and even though Megamind had its share of pop culture parody, […]