Basketball ate soccer. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

Based on the fast national ratings for Sunday, the Academy Awards telecast should average around a 13.4 rating with adults 18-49 (adjusting the preliminary 12.1 rating upward to account for the Pacific time zone seeing the show three hours before the normal network feed pattern).  If our estimated adjustment is correct, this would be the […]

NEW FEATURE. Welcome to the first Broadcast News & Late Night Series report, a weekly round-up of broadcast series that air outside primetime such as the 6:30 pm weeknight newscasts (that are enjoying quite a resurgence lately), the 7-9 am news and interview shows and the late night comedy series. Other weekly news and late […]

> For many, the question will be:  what the hell is a Gofobo?  And to be sure, “death” is a bit hyperbolic–the Gofobo website has actually revamped itself into a Version 2.0 that’s taken a valuable website for movie fans and made it utterly useless.  But how?  And why? Gofobo was, until recently, a service […]

The AUDIENCE MAP series continues with a look at the detailed demographics for NBC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  The Television Critics Association gatherings are taking place over the next few weeks, which means a steady flow of scheduling updates amidst the press conferences promoting upcoming shows.  Today was HBO’s day at the podium, and its major announcement was that the upcoming 5th season of BOARDWALK EMPIRE will be its final one, likely […]

  A largely stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  OPENINGS:  INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M.  (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t based on any preexisting source material–excluding The Hunger Games, for example, because it began as a book–but the animation record will […]