> Matthew and Lady Mary 4Ever! The second season finale of DOWNTON ABBEY was watched by 5.4 million people, and while that may not sound like a lot (it’s about the same number as watched last night’s episode of Happy Endings, 3rd place in its timeslot), for PBS it’s pretty much Avatar.  It was the […]

  A crossover paid off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5).  Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women’s Ski Jumping. Through Tuesday, Sochi is averaging a 6.9 adult 18-49 rating for the Olympics to date, now comfortably ahead […]

  BROADCAST FINALS ABC;  THE BACHELOR was at 0.44, followed by a rerun at 0.15. CBS:  Returning from a rerun week, the FBI franchise had the mothership down 0.07 to 0.45, INTERNATIONAL down 0.06 to 0.34, and MOST WANTED steady at 0.34. NBC:  NIGHT COURT fell 0.12 to 0.43, AMERICAN AUTO dropped 0.09 to 0.27, […]

>American Idol came to Tuesday night for a special episode.  Although it won the night, the episode was down 41% from the comparable edition last year and had a relatively limited effect on the other networks, whose ratings were not terribly different from last week.               Nightly Adult 18-49 Rating […]

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start for a project with $250M in production/marketing costs and the hope to become a franchise.  It will need to hold up extremely well over the next several […]

> ABC’s ONCE UPON A TIME is one of the few no-question-about-it hits of the current television season, and the gathering at today’s PaleyFest session, while enormously enthusiastic, was less raucous and more comfortably pleased than last night’s crowd for Community.  (If Community‘s fans sometimes had the air of an Occupy rally that had actually […]