This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

  FURY (Columbia/Sony) was expected to dominate the multiplexes this weekend, and it will indeed have no trouble notching the win, but it’s not performing with particular strength.  Preliminary numbers at Deadline give it a $8-9M Friday ($1.2M of it from Thursday night), which suggests a weekend no higher than $25M.  That compares to $37.5M […]

A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsroom from Aaron Sorkin plunged 62% with Adults 18-49 and 54% with Viewers 2+.  Don’t look for a build […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  There’s not much doubt about which sport Americans consider their national pastime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

In line with our Tuesday forecast, the 27th weekend of 2012 is looking like $189 million for the Top 12 films Friday-Sunday, up 29% from this weekend last year and up 24% from the multi-year average for this weekend.          The Amazing Spider-Man from Sony continued with $20.4 million Friday and is headed […]

  NETWORK UPDATE:  There was an extra 0.1 for THE GOOD WIFE, BROOKLYN NINE-NINE, ONCE UPON A TIME and 60 MINUTES in final numbers.  SUNDAY  NIGHT FOOTBALL adjusted to 6.7, 0.4 below the final for last week’s game. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but […]

Big Brother’s second episode aired last night, scoring a preliminary 2.2 rating with Adults 18-49.  Although it was the top-rated broadcast program Sunday night (and the only network program to top a 2.0 rating Sunday), last night’s episode was down three-tenths of a rating point from the comparable episode last summer.  More detail on Sunday […]