February 12, 2014

SKEDBALL: Winter Olympic Ratings Track

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Written by: Mitch Metcalf
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NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5).  Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women’s Ski Jumping.

Through Tuesday, Sochi is averaging a 6.9 adult 18-49 rating for the Olympics to date, now comfortably ahead of the same time span for Turin (6.6) and not too far away from Vancouver (7.2).  Suddenly, Sochi seems less vulnerable and more competitive.

Sochi Winter Olympic Track thru Tue 2014 02 11

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.