NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5). Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women’s Ski Jumping.
Through Tuesday, Sochi is averaging a 6.9 adult 18-49 rating for the Olympics to date, now comfortably ahead of the same time span for Turin (6.6) and not too far away from Vancouver (7.2). Suddenly, Sochi seems less vulnerable and more competitive.
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