MISSION IMPOSSIBLE: ROGUE NATION (Skydance/China Film Channel/Alibaba/Paramount) set its sights at a $50M opening weekend in the US (you could tell because the studio claimed the target was in the $40Ms), and it seems likely to get there.  Preliminary numbers at Deadline give the 5th entry in the franchise a $20M opening day (incuding […]

  So much for the excitement of May Sweeps.  The NFL Draft on ESPN may not have helped, but an alarming number of network shows last night hit season and even all-time series lows. FOX:  Oh, how AMERICAN IDOL‘s fortunes have tumbled.  Last night it hit an all-time low 2.7, down 0.3 from last week […]

> THE HELP will be the year’s first “serious” movie to gross over $100M.  September is traditionally one of the softest months on the movie release calendar, and 2011 is no exception:  although there are a few promising arrivals like Steven Soderbergh’s Contagion and the film adaptation of  Moneyball, the major openings (they hope) include […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

Weekend #33 of 2015 is looking like $124 million for the top 12 films this weekend, very close to the norm for this weekend (see comparisons below). Straight Outta Compton from Universal should open with a $45.5 million three-day weekend. Early reviews at RottenTomatoes are widely supportive: 82% positive overall so far. Straight Outta Conpton is on track for […]

  OPENINGS:  Here’s the really remarkable thing about this weekend’s haul for IRON MAN 3 (Disney).  It’s not the $175.3M opening in the US, even though that’s the 2d highest start in US history–that was pretty much where it was expected to be, well above Iron Man 2 but not quite equal to the combined […]

Here are the full week sports ratings for Monday August 2 through Sunday August 8, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. Chart 1 of 2 for 8.2-8.8.2021 Chart […]

> See A Word About Busted Pilots Had it managed to become a full-fledged series, PARTNERS might have been a decent fit with ABC’s other female-oriented crime shows like Castle and Body of Proof, but based on the pilot, its only points of distinctiveness were probably too gimmicky and contrived to work.   The title […]