DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NOTE: Saturday’s fast nationals for each broadcast network are inflated by local […]

Based on Friday’s grosses, weekend #34 of 2015 looks like $93 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend (thanks mostly to Straight Outta Compton and definitely not the three openers) but below the same weekend last year (see track below). Opening at 2,766 theaters Friday, Sinister 2 from Focus/Universal is on track […]

  On another night riddled with football preemptions and likely to be adjusted by Monday numbers, there was little to say.  ABC’s WE DAY special went largely unseen at 0.4, and the night’s original 20/20, down 0.2 to 0.7, barely outraged its SHARK TANK rerun lead-in.  NBC’S DATELINE won the night with a paltry 1.0, […]

  There were no pleasant surprises for anyone at the Friday box office, according to preliminary numbers at Deadline.  That even included STRAIGHT OUTTA COMPTON (Legendary/Universal), which will easily win the weekend, but which–considering the very mild competition–fell more heavily than expected from last Friday, down 65% to $8.5M.  That drop will moderate over the […]

  NETWORK UPDATE:  After adjustment for football preemptions, both FOOD FIGHTERS and DATELINE dimmed by 0.2 from preliminary numbers, respectively to 0.9 and 1.2.  At FOX, BOOM lost 0.1 to 0.6, and the BONES rerun dropped 0.2 to 0.5.  Also down 0.1 were BIG BROTHER (to 2.0) and the MOM rerun (1.1).  CABLE HIGHLIGHTS:  Tis the season for […]

  NOTE:  NBC, ABC and FOX all had exhibition football preemptions in various markets, so their numbers may shift in finals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  NETWORK UPDATE:  The only adjustment from this morning was a 0.1 bump for MASTERCHEF. CABLE UPDATE:  The season finale of DUCK DYNASTY jumped by two-tenths to 1.04, easily winning the cable night.  However, that was down a tremendous 0.39 from the August 2014 finale.  Lead-out WAHLBURGERS only benefited from the DYNASTY finale to the tune […]

  NOTE:  The NFL PRESEASON enters its 2d week tonight, which means that for the next several days there will be preemptions in many cities, leading to more afternoon adjustments than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]