SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 8.19.2015

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NOTE:  The NFL PRESEASON enters its 2d week tonight, which means that for the next several days there will be preemptions in many cities, leading to more afternoon adjustments than usual.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC:  AMERICA’S GOT TALENT was steady with last Wednesday at 1.6.  MR. ROBINSON was fairly stable during its abbreviated run, with 1.0/0.9 for its final 2 episodes compared to 1.0/1.0 last week.  LAST COMIC STANDING lost 0.1 to 1.1.

CBS:  BIG BROTHER was down 0.1 to 2.1, and EXTANT held at 0.7, slightly above the CRIMINAL MINDS rerun that followed it.

ABC:  CELEBRITY WIFE SWAP gained 0.1 to 0.9, roughly on par with the 2 hours of sitcom reruns that preceded it.

FOX:  MASTERCHEF was down 0.1 (to 1.3), and HOME FREE was up 0.1 (to 0.9).

CW:  AMERICA’S NEXT TOP MODEL remained at 0.4, but HOME FREE dropped 0.1 to 0.2.

THE ASTRONAUTS WIVES CLUB closes its doors tonight on ABC.  On cable, IFC premieres the parody series DOCUMENTARY NOW! 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

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