When AMC issued its final 16-episode order for BREAKING BAD, there was immediate speculation that the network would split the show into 2 8-episode seasons.  The network stayed silent at the time, but now that structure has been confirmed.  Breaking Bad will return for the first of its Gus Fring-less final arc with […]

  Only one network counted last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

          NETWORK FINALS:  THE FACES OF FAMILY SEPARATION and the SWAT rerun lost 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As expected, Saturday TV was dominated by ESPN’s pair of CFP SEMIFINAL games at 5.56 (with simulcasts on ESPN2 at 0.13 […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.6.  In addition, GREY’S ANATOMY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.66.  MTV’s JERSY SHORE ticked up to 0.35.  Cable news was […]

A very similar night last night in the ratings compared to last Monday.  NBC still on top despite a slight cool down, while the rank order of the other networks remains the same. ESPN’s Monday Night Football (Kansas City Chiefs at Pittsburgh Steelers) had a significant impact on the ABC fast nationals, as ABC affiliates in both […]

> HBO, wanting to give its high-profile David Milch/Michael Mann/Dustin Hoffman/Nick Nolte horseracing drama LUCK the best possible promotional platform, premiered the pilot as a “special preview” following what turned out to be the shocking season finale of BOARDWALK EMPIRE.  The first part of the plan worked:  Boardwalk scored a terrific (by its standards) 1.3 […]

Sunday ratings for last night with comparisons to same night last year and last week.  The ratings are unadjusted fast nationals.  The Sunday Night Football Game will go up to about a 7.8 adult 18-49 rating in the official nationals after the time zones are counted properly, but it will still be a relatively soft […]

  NETWORK UPDATE:  As often happens because of its 8:31PM end-time, THE BIG BANG THEORY went up 0.1 in final numbers for its season finale, while THE MILLERS lost 0.1.  GREY’S ANATOMY also gained 0.1, while REIGN (which started at 9:01PM) was on the wrong side of an 0.1 adjustment. THURSDAY CABLE:  The NBA PLAYOFFS […]