The premiere of BRAINDEAD didn’t show much life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  ADJUSTED UPDATE:  LAST MAN STANDING and SHARK TANK gained 0.1 each, but HANNIBAL fell 0.1 to a bloodless 0.8. FRIDAY CABLE:  Things weren’t any more exciting on the cable side, as WWE (Syfy) was the best the night could do at 0.8, with SONS OF GUNS (Discovery) behind at 0.6.  Both were steady with […]

NOTE: CBS’s coverage of the AFC CHAMPIONSHIP ended around 10:17pm ET, followed by post game show. MAGNUM PI started around 10:39pm ET.  CBS numbers below will rise around +15% in the official nationals when live West Coast viewing is added. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day […]

  BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was at 2.58.  FOX’s MLB game was at 0.40.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.04, and TOTALLY WEIRD & FUNNY ticked up to 0.03.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NHL PLAYOFFS game was at 0.46.  ESPN’s PGA CHAMPIONSHIP coverage […]

>Better late than never.  Thanksgiving was a pretty turgid night on network television.  TV usage drops through the floor with women, while usage levels for men are pretty good on Thanksgiving night — but they are mainly watching football on NFL Network (pro) or ESPN (college).   Without any football on the night, the networks try […]

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

  NBC effectively had the night to itself. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Once the NFL preseason games were cleared out for final numbers, the entire CBS line-up (reruns of MACGYVER and BLUE BLOODS plus the SON OF SAM special) and the rerun AMERICA’S GOT TALENT were down 0.2, while WHAT WOULD YOU DO, DATELINE, MASTERCHEF, BEAT SHAZAM, 20/20 and the rerun MASTERS […]