NETWORK FINALS:  The SUPER BOWL adjusted to 33.4, down 3.7 from 2017, while THIS IS US ended up at 9.3, up 3.2 from last year’s 24: LEGACY.  For those who care, the BOB’S BURGERS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

        NETWORK FINALS:  We expected lots of sports- and weather-driven adjustments from Friday prelims, and here they are.  CBS’s NFL PRESEASON game gained 0.2 to 1.2.  ABC’s WHAT WOULD YOU DO rerun and 20/20 each dropped 0.1 to a respective 0.7/0.7.  FOX’s MASTERCHEF reruns lost 0.1 to 0.5/0.5.  And CW’s MASTERS OF […]

  The WORLD SERIES didn’t disrupt the other networks very much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  THE MASKED SINGER took a hit from the CMA AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

This is already an Oscars like no other, thanks to the Academy’s decision–at the behest of ABC and its concern over ratings–to give out 8 awards before the telecast begins, with brief taped excerpts to air throughout the show.  (Spoiler alert:  Dune took Original Score, Production Design, Editing and Sound, with Eyes of Tammy Faye […]

  OPENINGS:  STRAIGHT OUTTA COMPTON (Legendary/Universal) turned out to be somewhat frontloaded, with a 20% drop on its 2d day of release.  But no one will complain about its huge $56.1M weekend, the #6 August opening ever (and #2, behind only Signs, among non-franchise titles).  It should add plenty of gold to Universal’s 2015 pile […]

Based on Friday’s grosses, weekend #14 of 2014 looks like $159 million for the top 12 films Friday-Sunday, up 40% from the four-year average for this weekend.  All credit goes to the second Captain America, as Disney has succesfully transformed April into the new May on the evolving movie release calendar.   Opening at 3,938 […]

>One full week into the November sweep, we are starting to get a clear picture of the relative position of each network.  FOX is holding on above a 4 rating in first place, up significant double digits over last year.  CBS is in second at a 2.8, up 11% over last November’s first seven days, […]