A postseason finale date helped GOOD GIRLS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednesday, but below the comparable night at the 2002, 2006 and 2010 games, and only the Opening Ceremony and Tuesday’s telecast are […]

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount) opened 46% below the TMNT reboot 2 years ago at $35.3M.  That suggests a $100M US total, and with $250M+ in production/marketing costs, the bulk of that will have to be recovered overseas.  So far, it’s earned $34M in 40 territories, not […]

  BROADCAST FINALS ABC:  Game 5 of the NBA FINALS was a bit higher than previous games at 3.99. CBS:  Reruns at 0.32/0.27/0.23/0.24. NBC:  AMERICAN NINJA WARRIOR fell 0.13 to 0.34, and WEAKEST LINK was down 0.05 to 0.30. FOX:  DON’T FORGET THE LYRICS dropped 0.05 to 0.32, and BEAT SHAZAM was down 0.09 to […]

The night was defined by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Based on Friday’s and Saturday’s grosses, weekend #27 of 2015 looks like $133 million for the top 12 films Friday-Sunday, a little better than yesterday’s estimate but still below the norm for this weekend but slightly above last year’s similar bummer of a July 4th weekend.   Opening at 3,758 theaters Friday, Terminator: Genisys from Paramount is now on track […]

  At this late point in the network summer, it wouldn’t make sense to expect much change from the norm. ABC:  The move of MISTRESSES to 9PM had only mild effect, as the show climbed 0.1 to 1.0.  That was below the 1.1 for the rerun SHARK TANK that preceded it. NBC:  With less competition […]