Live from New York… it was Lorne Michaels, saving NBC once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movie’s audience from Friday’s fan-girls to a horde of couples, and the result was that despite the huge $30.3M opening day, the box office went […]

WORLDWIDE STUDIO SCORECARD.  Here is the updated 2015 Scorecard, with Universal pulling into a very close second place (just behind Warner Brothers) thanks to Fifty Shades of Grey.  This performance from Focus and Universal is the first bit of good news in a long time for the hapless Comcast corporation, as its proposed acquisition of […]

Based on Friday’s and Saturday’s grosses, weekend #7 of 2015 looks like a terrific $196 million for the top 12 films Friday-Sunday, well above the norms for this weekend and even better than it looked yesterday ($188 million estimate based on Friday’s grosses).   Opening at 3,646 theaters Friday, Fifty Shades of Grey from Focus/ Universal is on […]

  One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

Based on Friday’s grosses, weekend #7 of 2015 looks like $188 million for the top 12 films Friday-Sunday, well above the norms for this weekend.   Opening at 3,646 theaters Friday, Fifty Shades of Grey from Focus/ Universal is on track for a $77.0 million opening three-day weekend (comfortably above our $67.5 million ShowBuzzDaily forecast earlier this week). […]

  An even quieter Friday than usual on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $8.6M from Thursday evening shows), and if that number holds up, it would be the 2d biggest one-day February gross (and the […]