SHOWBUZZDAILY SUNDAY NETWORK SCORECARD – 2.15.2015

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Live from New York… it was Lorne Michaels, saving NBC once again.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC:  SNL40 may have felt like hard time by the end of its 4 1/2 hours (including pre-show)–and the ratings indicated viewer fatigue, as the number dropped 2 points between 8:30PM and 10:30PM–but the star-studded extravaganza nevertheless delivered a huge 7.8 rating, after 3.0 for the RED CARPET SHOW.  Note:  since it was a live telecast but taped for the west coast, those numbers will likely be adjusted in final numbers.

CBS:  CSI may have aired its final 2 hours last night, and if it did, the show went out ignominiously, with an all-time series low 1.1.  (The show, it should be noted, looked considerably more robust with a recent 1.6 for a Tuesday run.)  That followed 0.9 for UNDERCOVER BOSS (down 0.3 from last Friday’s episode) and 1.2 for 60 MINUTES (down 0.3 from last week).

FOX:  Airing comedies against a comedy-themed blockbuster probably wasn’t the best idea, and all FOX’s shows suffered, even in comparison with last week’s episodes that had to face THE GRAMMYS, with THE SIMPSONS down 0.1 to 1.1, BROOKLYN NINE-NINE particularly hard hit with a 0.3 drop to 0.9 (which made sense, considering that Andy Samberg fans could watch him on SNL40), FAMILY GUY down 0.2 to 1.2, and BOB’S BURGERS down 0.1 to 0.9.  The night began with the merciful end of MULANEY, finally out of episodes with a 0.4 at 7PM.

ABC:  After a steady 1.4 for AMERICA’S FUNNIEST HOME VIDEOS, ABC punted for the night with 3 hours of THE BACHELOR, with 1.5 for both a 1-hour clip show and a 2-hour episode.  The latter was down a hefty 1.2 from last Monday’s episode.

Tonight’s event is STEVIE WONDER: SONGS IN THE KEY OF LIFE, which CBS airs as part of its GRAMMYS deal, and NBC has the season finale of CELEBRITY APPRENTICE and what will almost certainly be the series finale of STATE OF AFFAIRS.  The other networks are all-new. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

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