The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  The 9:30PM run of FRESH OFF THE BOAT lost 0.1 in final numbers, leaving it at 2.3, and THE 100 also dipped 0.1.  AMERICAN IDOL gained 0.1 (EMPIRE stayed as is).  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): DUCK DYNASTY […]

  FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

Weekend #6 of 2015 is looking like $108 million for the top 12 films this weekend, well below the normal volume for this weekend ($133 million). Opening at around 3,500 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The SpongeBob Movie: Sponge Out of Water from Paramount should average […]

  NETWORK UPDATE:  All the adjustments were downward from this morning’s numbers, with 0.1 declines for THE MINDY PROJECT, SUPERNATURAL, MARRY ME, ABOUT A BOY and the 8:30PM rerun of PARKS & RECREATION. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): BET’s BEING MARY […]

  Marvel continues to lag behind its comic-book TV nemesis. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers in today’s final ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As is usual for Mondays, cable bragging rights belonged to USA and VH1.  The former’s WWE was at 1.46-1.32 over its 3 […]

  GOTHAM is looking like less than a smash than the fall suggested. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]