Based on Friday’s grosses, weekend #5 of 2015 looks like $84 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.2 million opening three-day weekend (well below our $16.5 million […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  NETWORK UPDATE:  GREY’S ANATOMY, HOW TO GET AWAY WITH MURDER and THE BIG BANG THEORY eaxh rose 0.1 in final Thursday numbers   Ratings for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs):

The AUDIENCE MAP series continues with a look at the detailed demographics for CBS’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  The stage is set for next Thursday’s battle royal between ABC and NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Ratings for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs):

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

Weekend #5 of 2015 is looking like $104 million for the top 12 films this weekend, actually well above the normal volume for this weekend ($77 million), which is hobbled by the Super Bowl and its massive television audience.  American Sniper on Friday and Saturday should salvage the weekend somewhat, but there is very little […]