DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The 36th weekend of the year (usually the lowest-grossing weekend of the year) is looking like $73 million for the top 12 films, actually above the four-year average for this weekend ($65 million) and way above last year’s stuning bad $52 million on this weekend.  Nothing to get excited about, but not the black hole it could be.  A […]

  BROADCAST FINALS:  CW’s originals were at 0.05/0.04.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  NBA PLAYOFFS games on 2 networks dominated Saturday cable, with ESPN’s games at 1.61/1.36 and TNT’s game at 0.65 (the latter followed by RICH & SHAMELESS at 0.25).  ESPN’s morning FORMULA 1 race was at 0.36.  USA’s […]