Game 6 of the World Series Tuesday night averaged a 3.0 adult 18-49 fast national rating, which we are estimating will go up to around a 3.5 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Previous record low for Game 6 (a 5.7 in 2013 for Boston-St. Louis, a […]

  Perhaps Game 7 of the World Series will do what Game 6 didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  NETWORK UPDATE:  ABC’s numbers came down after the Dallas airing of MONDAY NIGHT FOOTBALL was removed, with DANCING WITH THE STARS reduced by 0.2, and CASTLE by 0.3.  On CBS, 2 BROKE GIRLS held its morning number, but THE MILLERS lost 0.1 to a still lower series low 1.7; however, SCORPION gained 0.1.  The […]

  Things could have been worse for CBS last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  WORLD SERIES GAME 4 adjusted up to 2.6 in final numbers, and ABC’s primetime COLLEGE FOOTBALL adjusted to 1.4. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Elsewhere on the gridiron, ESPN’s COLLEGE FOOTBALL coverage took up the top 6 slots of […]

  NETWORK UPDATE:  ONCE UPON A TIME and THE GOOD WIFE each gained 0.1 in final numbers.  The latter tied GOOD WIFE with MADAM SECRETARY at 1.5, and gave GOOD WIFE a convincing win over REVENGE when they went head-to-head at 10PM (not that it’s hard to have a convincing win over REVENGE).  60 MINUTES […]

Game 4 of the World Series Saturday night averaged a 2.6 adult 18-49 rating, well below the previous record low for Game 4 (a 4.2 in 2011 for Texas-St. Louis).  Game 5 on Sunday (with many more available viewers) went up to a 3.3 adult 18-49 rating, well below the previous low of 4.1 for Game […]

  We’re now 5 weeks into the fall TV season, and although some major changes in the schedule are ahead, mostly due to CBS’s half-season of Thursday Night Football coming to an end, there’s enough data to come to some conclusions about how the season is going for each network.  The following chart shows the […]