The networks found little that was tasty in their Halloween bags last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Halloween is a terrifying holiday for studios and theatre owners, because the young adult audience that both count on have better things to do that night–and it’s particularly bad when the holiday falls on a Friday, interfering with new openings.  As a result, hardly anyone dared premiere a new movie this weekend.  That turned […]

  After last night’s atrocious 0.9/0.7 pairing, it was clear that the writing on the wall for NBC’s BAD JUDGE and A TO Z was scrawled in blood.  The network chose Halloween afternoon to announce the burials.  Those very few who enjoyed the shows needn’t start weeping just yet, though:  since The Blacklist was already […]

  NETWORK UPDATE:  Things got a lot uglier for CBS once THURSDAY  NIGHT FOOTBALL was removed from its affiliates’ ratings for the night.  Although THE BIG BANG THEORY held onto its 4.1 (season-low) rating, MOM fell 0.2 to 2.5, 2 1/2 MEN dropped 0.3 to 2.4, THE MCCARTHYS lost 0.2 to 1.7, and ELEMENTARY was […]

  Welcome to November sweeps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  NETWORK UPDATE:  WORLD SERIES GAME 7 adjusted up to 6.6 in final ratings.  Although the basketball in Chicago may be responsible for lowering THE 100 by 0.1, ARROW retained its morning rating.  On ABC, THE GOLDBERGS and MODERN FAMILY both rose by 0.1, but NASHVILLE lost the same amount.  STALKER gained 0.1, putting some distance […]

Game 7 of the World Series Wednesday night averaged a 5.6 adult 18-49 fast national rating, which we are estimating will go up to around a 6.6 6.64 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Another record low, but not enormously off the pace of the previous low […]

  It took Game 7 of the World Series, but America finally watched baseball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]