OUIJA (Universal) had about the same hold on Saturday as Annabelle did 3 weeks ago, down 9% (in this case to $7.5M), according to preliminary numbers at Deadline, and that should be enough to get it to $20M for the weekend, easily enough for the win against little fresh competition. Ouija isn’t close to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  WORLD SERIES GAME 3 averaged a 2.5 adult 18-49 rating in […]

Based on Friday’s grosses, weekend #43 of 2014 looks like a decent $103 million for the top 12 films Friday-Sunday, 17% above the norm for this weekend ($89 million). Opening at 2,858 theaters, Ouija from Universal grossed $8.3 million Friday and is on track for a $20.0 million opening three-day weekend (somewhat below our $25.0 million ShowbuzzDaily […]

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary numbers at Deadline, it pulled in $8M on Friday (including over $900K from Thursday night), which should take it to a […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers.  The CBS portion of THURSDAY NIGHT FOOTBALL adjusted to 5.3, up 1.2 from last week’s final network number. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The NFL Network piece of THURSDAY NIGHT […]

  CBS’s season of THURSDAY NIGHT FOOTBALL ended with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person […]

  NETWORK UPDATE:  WORLD SERIES GAME 2, just like Game 1, adjusted up by half a point to 3.4 in final numbers.  That is at least closer to last year’s Game 2 final number, which was 3.6.  Elsewhere, CRIMINAL MINDS gained 0.1, as did THE MIDDLE, THE GOLDBERGS and MODERN FAMILY, but BLACK-ISH lost 0.1.  […]