THE LORAX:  Not Even For Free – A Seussian Mess   It may not be pretty, but surely it’s true–Credit must go where credit is due.  In this case, that means the Universal Pictures Marketing Department, which as it turns out has done a splendid job these last few weeks of hiding just […]

        NETWORK FINALS:  FOX’s regional MLB coverage gained 0.1 in final numbers, while DATELINE and the rerun of TO TELL THE TRUTH fell the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TURN returned for its final season on AMC with a pair of episodes […]

THE MASKED SINGER may have found its lead-out. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is now +9% above last year and now +13% above the average for this point […]

> America is willing to follow FOX behind bars. FOX:  The 2-hour launch of ALCATRAZ went very well, with a solid 3.3 that held throughout the broadcast.  That put the network squarely in 2d place for the night behind CBS’s blockbuster line-up.  If the show can manage not to collapse the way Terra Nova did, […]

  SNOW WHITE & THE HUNTSMAN (Universal) had a 5% Friday-to-Saturday bump, according to preliminary numbers at Deadline, which doesn’t say much for its word of mouth (the dreaded Battleship went up 11% on its second day of release).  That should still get Snow safely into the mid-$50Ms for the weekend, and now, like most […]

  Once CBS’s football simulcasts are removed in afternoon numbers, there’ll be even less to be excited about in last night’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+shares) and total […]