The start of the long holiday weekend brought an increased level of reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Weekend #39 of 2014 is looking like $97 million for the top 12 films this weekend, up 3% from the norm for this weekend. Opening at around 3,234 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), The Equalizer from Sony should average a solid $10,600 per theater for the […]

> Memorial Day weekend brings two strong openers and what should be a very solid weekend — well ahead of last year’s numbers for the weekend. Opening at 3,615 theaters, The Hangover Part II should average a very strong $21,400 per theater (for $79 million between the traditional three-day Friday-Sunday period).  Over the five-day Thursday-Monday […]

>American Idol keeps falling and keeps opening the door for CBS to win Thursday night, but it seems like all hit shows are stumbling badly in this second half of the season.  Meanwhile, Scandal premiered on ABC to unspectacular ratings.                  Nightly Adult 18-49 Rating Thursday     […]

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. For CBS, its 2.63 adult 18-49 rating for the season to date falls all the way down to a […]

        NETWORK FINALS:  MADAM SECRETARY, the 10PM SHARK TANK and the rerun AMERICA’S FUNNIEST HOME VIDEOS each lost 0.1 in final numbers.  (There was no adjustment for FOX’s RENT.)         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s TRUE DETECTIVE topped Sunday scripted, with a 0.15 […]

Weekend #25 of 2014 is looking like a limp $146 million for the top 12 films this weekend, 10% below the norm for this weekend and 37% below the same weekend last year, which featured two strong openers (Monsters University and World War Z).  This year’s two major openers are not the stuff of commercial greatness. Opening […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]