NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is projected to have an enormous, overperforming $18.2M opening day.  That would be a blockbuster pace if the movie can keep […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

>When all the Sked PLAYERS gather in New York, the pilots have been screened for the network’s own executives, but the only “real people” who’ve seen them are those participating in Research testing.  The results of those tests become the only “objective” data regarding the appeal of a given show, so they’re a critical part […]

Based on Friday’s grosses, weekend #16 of 2015 looks like $105 million for the top 12 films Friday-Sunday, somewhat below the norm for this weekend. Opening at 3,633 theaters Friday, Paul Blart: Mall Cop 2 from Sony is on track for a $22.0 million opening three-day weekend (slightly below our $24.5 million ShowBuzzDaily forecast earlier this week). The film is pacing […]

  As the movie awards season starts to get going, here’s an early look at how the betting odds are shaping up on the Internet.  Lincoln is the clear favorite for Best Picture, with bookmakers offering a little under $2 on a $1 wager.  Steven Spielberg is also the favorite for his direction of Lincoln, but […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]

  Only one fresh hour of broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]