DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Ugliness in almost all directions. NBC:  THE VOICE had by far its worst regular outing of the season at 3.0, down 0.8 from 2 weeks ago (Election Night preempted all of primetime last week) and tying a clip show that aired on Oct 2.  The “good” news for NBC was that despite the Voice’s tailspin […]

Based on grosses from Wednesday and Thanksgiving, Weekend #47 is on pace to exceed the multi-year average for this weekend by 10% — exactly on the pace we forecast earlier in the week.  Breaking Dawn Part 2 is running slightly behind our forecast pace in this second weekend, but still clearly #1 for the weekend. […]

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

  The Sundance Film Festival saved its most high-profile announcements for today, releasing the titles of its Narrative and Documentary Premieres.  The lion’s share of the festival movies that reach theatres/VOD will come from this group, which feature the most prominent filmmakers and actors.  Here are a few of the most immediately promising: ACOD:  A […]

Based on Friday’s and Saturday’s grosses, weekend #13 of 2015 now looks like $146 million for the top 12 films Friday-Sunday, above the norms for this weekend. Opening at 3,708 theaters Friday, Home from Fox and DreamWorks Animation is on track for a $54.0 million opening three-day weekend (way above our non-believing $28.0 million ShowBuzzDaily forecast earlier this […]

Another Thursday where football simulcasts could affect ratings on 2 networks.  For now, at least, Scandal is having a moment. ABC:  The midseason finale of SCANDAL, pre-football adjustment in Philadelphia, is at what would be a new series high 2.7, its third high-scoring week in a row.  (Even after any revision, the show will easily […]

Chart updated with persons 2+ audience for the National Championship on Monday April 6, 2015: Telecast 67: CBS Monday 9:18 pm #1-Duke 68 #1-Wisconsin 63 (Tied 31-31 at half) CBS struck gold Monday night with an average audience of 28,263,000 persons 2+ for the game, up sharply from 21,325,000 in 2014, 23,426,000 in 2013 and 20,869,000 in 2012.  Demographically, the […]