THE MASKED SINGER took a hit from the CMA AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Demographic ratings for the Quarterfinals of the 2014 World Cup are starting to roll in.  The two matches on Friday July 4 were a mixed bag.  The 11:30 am match on ESPN2 (Germany vs France) averaged 4.2 million viewers of any age, ranking #14 out of 58 matches for this year’s World Cup but the […]

      Where were Jack and Sawyer?  Embracing the idea of “go big or go home,” the 8th season finale of GREY’S ANATOMY opened like the pilot for Lost, in the aftermath of the horrible crash of a plane on which several of our main characters had flown.  Shonda Rhimes is not against shaking […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  NETWORK UPDATE:  CROSSBONES can’t seem to hold onto a 0.6 rating, as it dropped again to a timbers-shivering 0.5.  20/20 climbed 0.1. FRIDAY CABLE:  Syfy’s WWE led the cable evening, up 0.1 to 0.8 amid the many FAMILY GUY and ROBOT CHICKEN reruns.  Its leadout THE ALMIGHTY JOHNSONS held onto very little of that at […]

    The sparse network summer season for scripted series kicked off tonight with ROOKIE BLUE, beginning that extreme rarity, a 3d season, where few original network dramas in summer even get to a Season 2. WHERE WE WERE:  Our heroine, 2d year Toronto police officer Andy McNally (Missy Peregrym), after a season and a […]

  OPENINGS:  DARK WATERS (Focus/Universal) expanded into wide release at 2012 theatres, and emerged with a mild $4.1M.  (By comparison, Focus’s previous release Harriet opened at 2059 with an $11.7M weekend.)  Its lack of awards traction thus far suggests that it’s going to have a hard time building any momentum for a run through the […]

  It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Amazing Spider-Man.  But the movie blasted past those predictions with the force of an Infinity Stone, boasting a Friday reported at Deadline and […]