> In a move that shows where NBC stands right now, the network has given back order pick-ups to UP ALL NIGHT (which had a 2.1 rating in 18-49s last week) and WHITNEY (with a 2.5).  It’s not clear whether these are the traditional 9-episode back orders.  The cynical among us may note that NBC […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)CBS.  Freshman police drama NYC 22 became the #1 CBS on-air promotion priority over the […]

> Lots of news, but it’s only good for one network. CBS:  Keeping in mind that the Thursday 8-9PM landscape will change drastically next week with the return of American Idol, CBS got everything it could have wished from the debut of ROB at 8:30PM.  The show’s 4.1 blew past the numbers that Rules of […]

  CBS continues to trickle out its new series orders, and the latest to be announced is the sitcom FRIENDS WITH BETTER LIVES, about friends who each envy the others, with a cast that includes James Van Der Beek, Brooklyn Decker (surprisingly funny last season on The League) and Whitney survivor Zoe Lister-Jones.  It’s written […]

  ABC’s game shows declined. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> At FOX, perhaps the most terrifying 7 words in the English language:  AMERICAN IDOL May Not Have Hit Bottom. FOX:  Despite no special competition on any other network, Idol‘s 5.1 was down a full ratings point from last week, and down a horrible 35% from last year’s parallel episode.  This is still, of course, […]

  A slow night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

      NETWORK FINALS:  The news was as expected for the final THURSDAY NIGHT FOOTBALL number:  it adjusted up to 5.4, far below last year’s 7.5 CBS kick-off.  There were no other afternoon adjustments.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The news was similar on the […]