>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X-Factor and New Girl, and to some extent Terra Nova with shorter form spots.  The table below summarizes […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

Updated weekly ranking of top cable and broadcast programs.  A broadcast network reclaimed the top spot this past week (CBS’s Saturday night telecast of the Syracuse-Michigan Final Four game), mainly because Walking Dead concluded its season last week.  Otherwise, AMC would have been atop the heap again.   There are a lot of empty spaces on this […]

>ABC debuted TAKE THE MONEY AND RUN last night at 9:00 pm after an original WIPEOUT.  The show, which had been promoted relentlessly on the network the last few days, opened decently though not spectacularly with a 1.9 demo rating, just missing our 2.0 hit show cut-off for summer programs.  Considering it premiered against the […]

  After two episodes proving that even a lead-in from The Voice can’t rescue some shows, NBC’s Eva Longoria-produced READY FOR LOVE is no more, yanked off the Tuesday schedule and with no airing of its remaining episodes currently scheduled.  This is a particularly ugly miss by NBC, which was so high on Love that […]

> THE HELP continues to have a strong head start on the weekend boxoffice.  The Hollywood Reporter says the film grossed $4.3M on Thursday, down only around 20% from its opening day on Wednesday, which gives it almost $10M for the 2-day period.  This suggests the picture isn’t particularly front-loaded, and may foretell a solid […]

  May brings the end of the line–at least for this season–for just about everything on network television (and even a few shows on cable).  Here’s our weekly guide to what episodes even occasional fans won’t want to miss: SUNDAY APRIL 28 THE GOOD WIFE (CBS) VIKINGS (History Channel) MONDAY APRIL 29 BONES (FOX) THE […]

>   See A Word About Busted Pilots SMOTHERED, which was produced for ABC by Warner Bros Television, falls into the category of “not as bad as you’d think.”  The concept is Predictable Sitcom 101:  a young couple (Kyle Howard and Brooke D’Orsay) whose daughter is about to celebrate her first birthday, is invaded by […]