OPENINGS:  MAGIC MIKE’S LAST DANCE (Warners) was produced as an HBO Max original, and then the new Warners ownership decided to give it a mid-level theatrical release in 1500 theaters.  The result was an $8.2M weekend, considerably below the $12.9M launch of Magic Mike XXL in 2015 (at 3355 theaters).  XXL had a leggy […]

On Homevideo and VOD:  Still Not Worth Seeing. James L Brooks is legendarily responsible for some of the great comedies and comedy-dramas of his generation, with a record that stretches from “The Mary Tyler Moore Show” to “The Simpsons” on TV, and Terms of Endearmentto Broadcast News in film. Recently, though, he’s stumbled as a […]

  CW’s season premieres stirred no visible excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Based on Friday’s grosses, Weekend #16 of 2013 is looking like $102 million for the top 12 films, down 19% from the same weekend last year and down 8% from the average the past few years for this weekend.   Opening at 3,783 theaters Friday, Oblivion from Universal grossed $13.3 million Friday and is on track for […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers. SUNDAY CA BLE:  Historical dramas usually skew old, and that was certainly the case with WGN America’s new MANHATTAN, which debuted with a mere 0.18 in 18-49s, although it had a bit more than 900K total viewers–not that that number is great, either.  (Those ratings go […]

    NETWORK FINALS:  BIG BROTHER and MASTERCHEF gained 0.1 in final numbers, while the SUPERNATURAL rerun lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  After months of hype, HBO’s ANY GIVEN WEDNESDAY WITH BILL SIMMONS premiered at a tame 0.12.  OWN’s GREENLEAF was down steeply […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

February sweeps comes to an end. NBC:  The Peacock may have had a sweeps of historically awful proportions (as has been widely reported, this is the first time ever that a major English-language network has lost to Univision during a sweeps month–and it wasn’t close), but there was a tiny bit of good news last […]