The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  The HOW TO GET AWAY WITH MURDER season finale barely managed to plea-bargain. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The broadcast networks will officially announce their schedules next week at the Upfronts in New York, but before that happens, Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our own versions–reflecting the needs and possibilities of each network, as we’d previously detailed.     We’ve posted our recommended […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.42.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.04, and TOTALLY WEIRD & FUNNY was at 0.04/0.04 compared to last week’s 0.02/0.01.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The STANLEY CUP FINALS game was at 0.50 on TNT, 0.16 on TBS and […]

>Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the new […]

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

>Twilight’s latest, Breaking Dawn Part 1, is opening close to what we expected, but Happy Feet Two was not as able to weather the storm as strongly as we projected.  Overall, the weekend is running 20% ahead of the same weekend last year, not a bad accomplishment given Harry Potter was in the mix last […]

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics and Michael Phelps winning another gold (and breaking the all-time record for most Olympic medals).  Almost all of the […]