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The absence of last weekend’s Good Friday holiday is sending week vs. week comparisons downward, but according to
Deadline, even with no holiday this time around,
THE HUNGER GAMES (Lionsgate/Summit) is headed for its 4th straight weekend win, with a $6.5M Friday that should lead to a $20M weekend. This ties
The Dark Knight and
Return of the King for 2d place among the most consecutive #1 finishes in the past decade (behind
Avatar, which won 7 weeks in a row). If the numbers hold, it would also be only a 40% drop from last weekend, comparable to
Dark Knight‘s 39% drop in its 4th weekend.
THE THREE STOOGES (20th) seems to be moderately overperforming, with a $5.5M Friday that, due to its PG Saturday matinee-friendly rating, could get it to $17.5M for the weekend. Although THE CABIN IN THE WOODS (Lionsgate) is also headed for a $5.5M Friday, the horror genre is traditionally much more frontloaded, and its C exit poll grade indicates bad word of mouth (nor surprising, given the tricky nature of its storyline)–it may only reach $13.5-14M. LOCKOUT (FilmDistrict/OpenRoad) won’t do half as much business as either of them.
AMERICAN REUNION (Universal) and WRATH OF THE TITANS (Warners) may both have fairly steep 55% falls from last weekend, while TITANIC 3D (Paramount) and MIRROR MIRROR (Relativity) should have much more moderate 40% drops.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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