July 7, 2012



THE AMAZING SPIDER-MAN (Sony) is headed for a strong post-4th of July weekend, according to preliminary Friday numbers at DeadlineSpidey reportedly made $21M on Friday, which if that number holds would be a 33% increase over Thursday, signficantly better than the 18% Friday bump that Transformers had in its 4th of July week opening.  That should put Amazing in line for a $65M weekend and $140M 6-day opening, around #25 or #26 on the all-time list.  As is usually the case these days with blockbuster tentpole films, the international results are even more important than those in the US, and with Amazing opening almost worldwide this weekend, we’ll know by Sunday or Monday what its ultimate prospects are.

The week’s other openings were far behind.  Oliver Stone’s SAVAGES (Universal) puffed to a $5.2M opening day, on its way to a $13-15M weekend that suggests it will have difficulty even recouping its $45M production cost (let alone marketing). That, unfortunately, makes 3 bombs in 5 months for Taylor Kitsch.  The concert documentary KATY PERRY – PART OF ME (Paramount) was even weaker, with a $3M Friday that was even at best with its opening on Thursday, for what’s likely to be a 4-day opening of only $10-12M.  Luckily for Paramount, only $12M (plus marketing costs) are on the line here.

Among the holdovers, TED (Universal) seems to have held very well, with a 45% Friday drop that should stabilize to only 40% over the course of the weekend.  Get ready for a sequel.  MAGIC MIKE (Warners), continues its up-and-down ways with a Friday that looks to be at least 65% below opening day.  The film was extremely frontloaded, so that number will moderate over the weekend, but the film will nevertheless probably have at least a 55% drop.  MADEA’S WITNESS PROTECTION (Lionsgate) will have a similar decline, but that’s not unusual for Tyler Perry’s films.

The animated business continued to be a good one, as both BRAVE (Pixar/Disney) and MADAGASCAR 3 (DreamWorks Animation/Paramount) should fall only around 30% from last Friday.

MOONRISE KINGDOM (Focus/Universal) added only a handful of new theatres, and its average fell around 35% from last Friday.  TO ROME WITH LOVE (Sony Classics) widened to around 300 theatres, and should have a solid per-theatre average of around $10K for the weekend.  Any hopes that Woody Allen’s TO ROME WITH LOVE (Sony Classics) would perform remotely like Midnight In Paris were dashed as the film expanded to 806 theatres and could only manage a average of about $3500, a little more than half of what Midnight had earned when it expanded to 944 theatres.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."