April 7, 2012


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Written by: Mitch Salem
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Gary Ross should probably think twice before leaving THE HUNGER GAMES.

THE HUNGER GAMES: Because of the Good Friday holiday, Friday numbers were unusually strong this week and Saturday’s will appear unusually weak. That could mean a 3rd weekend of around $33M for Hunger Games (Lionsgate/Summit) (depending on the Easter Sunday drop), which could make it the 7th or 8th highest 3rd weekend of all time. It could also reach $300M by the end of Sunday, its 17th day in release, which would put it in a tie with Revenge of the Sith as the 6th fastest picture ever to reach that level. On its current trajectory of $350-375M, Hunger Games will also outgross every Twilight movie (that will happen very soon, at $300.6M), and all the Harry Potters except Deathly Hallows Part 2.

OPENINGS: AMERICAN REUNION (Universal) should get to around $22-25M for the weekend, which is decent enough for a franchise that was direct-to-video just recently. Similarly, TITANIC 3D (Paramount), 15 years old and with a running time over 3 hours, looks OK with a $17-20M weekend, a bit less than the 3D return of The Phantom Menace a few weeks ago.
HOLDOVERS: The 2d weekend fall for WRATH OF THE TITANS (Warner Bros) looks be around the same as the 57% fall for Clash of the Titans 2 years ago. MIRROR MIRROR (Relativity) is holding better, albeit at lower numbers, and may only go down 30-35% for the weekend. SALMON FISHING IN THE YEMEN (CBS) added some theatres, but will only reach around a $2K per-theatre average.
LIMITED RELEASE: Whit Stillman’s extremely quirky DAMSELS IN DISTRESS (Sony Classics) should have a classy $20K average in 4 theatres. BULLY (Weinstein Company) added a theatre for its final pre-PG-13 weekend, and should have around a $17.5K average in 6.
NEXT WEEKEND: CABIN IN THE WOODS (Lionsgate) finally arrives, after a great deal of time on the shelf and a change in distributors. Also hitting screens are the sci-fi action flick LOCKOUT (Open Road), and THE THREE STOOGES (20th), which mercifully means an end to its dreadful trailers and TV promos.
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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."