June 27, 2011


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Written by: Mitch Salem
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Mitch Metcalf will doubtless have more to say about this later today, but the weekend’s actual boxoffice totals have just been announced, and the surprise is that CARS 2 ended up almost $2M below the number Disney predicted yesterday, $66.1M rather than $68M.  This translates into a Sunday drop that was far heavier than expected (27% instead of 18%), and comes after the film had already suffered a 9% drop on Saturday.  By way of comparison, after Toy Story 3 and Wall-E fell on their first Saturdays, the Sunday drop for each was less than 20%.  What this probably means is word of mouth that’s less than great.

BAD TEACHER, on the other hand, ended up a few hundred thousand ahead of its $31M estimate, and its Sunday drop was 2d best in the Top 10, behind only Midnight In Paris

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."