February 29, 2012


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Written by: Mitch Salem
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Well, that didn’t last long.
After an Oscars+1 day where Best Picture winner THE ARTIST had the smallest Monday decline of any movie in the Top 10,  by Tuesday the glow was gone.  On a day when almost every Top 10 film was significantly up, ccording to Box Office Mojo, Artist had an increase of only 13%.  This made it 8th in the Top 10, behind THE VOW (38%), THIS MEANS WAR (21%), WANDERLUST (21%),  and even the disastrous GONE (35%), among others.

Fellow Oscar winners THE IRON LADY (17%) and THE DESCENDANTS (14%) were in a similar boat, and HUGO was up only 7%, although the latter has the excuse of also being released on homevideo yesterday.
The Weinstein Company will of course be expanding Artist‘s theatre count on Friday, so its overall weekend gross may very well be its highest to date.  But there’s little sign, even with its Oscar wins, that Artist will ever become any kind of popular hit.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."