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SKEDBALL: March Madness 2016 through Championship Game

A quiet end to the NCAA Men’s Basketball Tournament, with the Championship Game Monday 4.4.2016 averaging 17.75 million viewers 2+ live+same day on the combination of TBS (with Jim Nantz and the rest of CBS “A”...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Sunday 3.27

The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. ...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Thursday 3.24

Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with T...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Sunday 3.20

Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly. ...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Friday 3.18

Through Friday (the second and final day of the Round of 64), the NCAA Men’s Basketball Tournament turned positive for CBS versus the past three years (up +10% in total viewers 2+ and up +7% with persons 18-49), joining T...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Thursday 3.17

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the avera...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Monday’s National Championship

Chart updated with persons 2+ audience for the National Championship on Monday April 6, 2015: Telecast 67: CBS Monday 9:18 pm #1-Duke 68 #1-Wisconsin 63 (Tied 31-31 at half) CBS struck gold Monday night with an average aud...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Final Four

Chart updated with persons 2+ audiences for the four games played Saturday April 4, 2015 (the Final Four Round): Telecast 65: TBS/TNT/TRU Saturday 6:00 pm #1-Duke 81 #7-Michigan State 61 (Duke up 36-25 at half) Telecast 66:...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Elite Eight Round Saturday and Sunday

Chart updated with persons 2+ audiences for the four games played Saturday and Sunday March 28-29, 2015 (the Elite Eight Round): Telecast 61: TBS Saturday 6:00 pm #1-Wisconsin 85 #2-Arizona 78 (Arizona up 33-30 at half) Tel...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Friday #2

Chart updated with persons 2+ audiences for the four games played Friday, March 27, 2015 (the second and final day of the Sweet 16 Round): Telecast 57: CBS 7 pm #2-Gonzaga 74 #11-UCLA 62 (Gonzaga up 35-28 at half) Telecast 58:...
by Mitch Metcalf
 
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SKEDBALL: March Madness Ratings as Sweet 16 Begins

Chart updated with persons 2+ audiences for the four games played Thursday, March 26, 2015 (Day 1 of 2 in Sweet 16 Round): Telecast 53: CBS 7 pm #3-Notre Dame 81 #7-Wichita State 70 (ND up 33-30 at half) Telecast 54: CBS 9:49 p...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through First Sunday

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through the First Friday (Updated with Tournament Averages to Date)

A very normal set of ratings for the NCAA Basketball Tournament on Friday, March 20, the second and final day of the Round of 64.  After a very exciting Thursday with many upsets and close games, Friday was more by the book, w...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings 3.21-22.2015

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 21 and Sunday March 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through the First Thursday

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years:...
by Mitch Metcalf
 
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