Articles

April 7, 2015
 

SKEDBALL: March Madness through Monday’s National Championship

Chart updated with persons 2+ audience for the National Championship on Monday April 6, 2015:

  • Telecast 67: CBS Monday 9:18 pm #1-Duke 68 #1-Wisconsin 63 (Tied 31-31 at half)

CBS struck gold Monday night with an average audience of 28,263,000 persons 2+ for the game, up sharply from 21,325,000 in 2014, 23,426,000 in 2013 and 20,869,000 in 2012.  Demographically, the game delivered a killer 9.1 adult 18-49 rating (versus 7.21 in 2014, 8.36 in 2013 and 7.60 in 2012).

 

March Madness thru Final telecast 67

Tournament to Date Ratings Averages

NCAA Basketball Tournament averages for Persons 2+ live+same day.  Through the National Championship game.

The huge final game made CBS whole for the entire tournament average.  After lagging the 2014 CBS averages through most of the tournament, CBS moved into a marginal improvement over last year when all 67 telecasts of the tournament are tallied.  TNT and TRU are fairly close to last year, but TBS is way up versus last year.  Taking all four networks together, the tournament averaged 4.5 million viewers per game, up from about 4.2 million last year and above the recent high of 4.4 million in 2013.

NCAA Basketball Tournament: PERSONS 2+ Audience Averages 

through Championship Monday (telecasts 1-67)

 2012 2013 2014 2015
CBS 7,453,000 7,960,000 7,507,000 7,569,000
TBS 2,453,000 2,903,000 3,733,000 4,809,000
TNT 1,856,000 2,198,000 2,654,000 2,665,000
TRU 1,177,000 1,278,000 1,253,000 1,307,000
All Nets 4,039,000 4,424,000 4,166,000 4,501,000

 

With men 18-49, CBS remains down from the last few years even with the massive tournament final included, but the four-network average is now marginally better than last year with young men.

NCAA Basketball Tournament: MEN 18-49 Rating Averages

through Championship Monday (telecasts 1-67)

2012 2013 2014 2015
CBS 3.57 3.54 3.37 3.18
TBS 1.37 1.58 1.85 2.17
TNT 0.98 1.15 1.32 1.36
TRU 0.69 0.70 0.65 0.68
All Nets 2.02 2.09 1.96 2.01

 



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.