Updated ratings for the NCAA Men’s Basketball Tournament through the second Sunday of March Madness (the Regional Finals). Two games have been added to the CBS averages, and two games have been added to the TBS average. CBS is now averaging almost 6.9 million viewers 2+ for the tournament to date this year, up a big +14% from last year and the best performance in recent years. TBS is now averaging almost 3.1 million viewers 2+, -8% below last year but only -1% below the 2012-2016 average. The entire tournament (64 games to date) is running +11% ahead of last year and +5% above the 2012-2016 average but about half a million viewers below the recent high in 2015.
In the sports sales demographic of men 18-49, the 2017 tournament to date is +7% above last year but -7% below the 2012-2016 average.
Game detail below for the the second Saturday and Sunday of March Madness in 2016 and 2017 (the Regional Semifinals). The CBS games Sunday were up substantially over the same games last year on Sunday (which aired on TBS) and also well above the CBS Regional Finals last year (which aired on Saturday). The two TBS games Saturday were down slightly from last year’s Saturday games on CBS and below the TBS Regional Finals games last year on Sunday.
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