NETWORK FINALS:  MASTERS OF ILLUSION and the rerun AMERICAN NINJA WARRIOR lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Friday cable, although it fell 0.15 from last week to 0.56, and the clip-show lead-in hour was […]

  A solid result for a political special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> NBC comes face-to-face with its post-football Sunday. NBC:  No doubt the network thought that whatever the quality of its new series version of John Grisham’s THE FIRM (and that quality is quite bad), name value alone would bring it an audience.  Well, not so much:  its disastrous 1.4 put it in last place for […]

  BROADCAST FINALS:  NBC’s US OPEN coverage was at 0.65.  FOX’s MLB game was at 0.19.  On CW, MASTERS OF ILLUSION dropped 0.02 to 0.02, and TOTALLY WEIRD & FUNNY was at 0.02/0.02 compared to last week’s 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, COLLEGE WORLD SERIES coverage was […]

World Series Game 7 last night ended up with 40 million persons 2+ in an average minute and a stellar 12.6 P18-49 demographic rating, versus around 24 million P2+ and a 7 P18-49 demo rating for the last two Game 7 telecasts (in 2011 and 2014).   The Game 7 audience peaked in the 11:30-11:45 […]

  Lots of arrivals, none of them exciting. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  With the year-end holidays falling on Fridays, this was the first (mostly) normal Friday in a month. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

There’s a new sheriff in town on Thursday nights this fall: CBS is poised to take command of the night.  CBS has been building toward this achievement for years, and this season all the pieces are in place: two solid comedies at 8 pm, a returning drama ready to grow at 9 pm and a […]