LAST MAN STANDING fans were ready. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

> See A Word About Busted Pilots The pilot for HOMEGROWN, produced for CBS by Warner Bros Television, seems determined to hit as many dysfunctional-but-loving-family cliches as it can.  We have one grouchy alpha male in a household of women (here played by Gerald McRaney), the multiple generations living in one sitcom (huge living room!) […]

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. For CBS, its 2.63 adult 18-49 rating for the season to date falls all the way down to a […]

> The absence of World Series Game 7 didn’t have the dramatic impact that might have been expected. NBC:  Hey, GRIMM won its timeslot, that’s something NBC doesn’t get to say very damn often this season.  So:  success.  A back 9 order may very well be around the corner from a network craving anything that […]

  {Note:  SPOILERS will follow the weekly and season-to-date ratings below.} None of the networks are anywhere a 2 rating at this point of the season, with CBS on top last week thanks to its Mon-Wed line-up and less than an hour of NCAA TOURNAMENT overrun on Sunday (the relatively low Thurs-Fri ratings for March […]

        NETWORK FINALS:  NBC’s NHL PLAYOFFS game gained 0.1 in final numbers.  In addition, the 8PM MASTERCHEF JR rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The latter rounds of ESPN’s NFL DRAFT were at 0.59, with the NFL Network coverage at 0.34. […]

      NETWORK FINALS:  As expected, football adjustments weren’t kind to ABC, where THE GREAT CHRISTMAS LIGHT FIGHT and THE BACHELOR special both dropped 0.3.  In addition, BETTER LATE THAN NEVER lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT […]

  EMPIRE breathed a small sigh of relief. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]